Analog Analytics to Launch Arkansas' First Online Coupon Portal
Company's All-in-One Solution Promises New Web Revenues for Local Advertisers
LITTLE ROCK, AR -- (MARKET WIRE) -- Jul 01, 2009 --
Analog Analytics and the Arkansas Times
announced a new partnership today aimed at helping local businesses expand
their online revenues. Using innovative technology that makes web coupons
easy for news sites to host -- and even easier for customers to virtually
"clip" with their printers, phones, and other devices -- Analog hopes to
bring new levels of profitability and exposure to the Times and Little
Rock-area merchants.
The partnership is the latest in a string of successful ventures for the
company, which has already convinced other local news sites nationwide to
implement its unique online coupon services.
"For the most part, local papers are in the same bind as larger national
papers -- they've created websites with tons of great content, but they
need to better promote the sites' advertising potential to local
businesses," said Kenneth Kalb, Analog's CEO. "So we've created an entirely
new revenue stream publishers and advertisers can tap into, one that will
attract anyone who uses the newspaper's site because it offers something
valuable."
The partnership with the Times is groundbreaking because it gives area
businesses a potentially huge local web audience that they would not
otherwise be able to reach. Analog will offer a full range of services to
both the paper and its clients, from designing attractive coupons to
ensuring they reach the right readers through industry-first software
solutions. Together, Kalb and Times publisher Alan Leveritt hope to help
local businesses tap into the growing number of consumers hungry for
money-saving deals in an uncertain economic climate.
The evidence for this large new audience is more than anecdotal. According
to industry monitor Inmar Inc., online coupon use grew by 140% last year
alone for larger manufacturers. Given the new Analog/Times partnership,
local advertisers now have ample reason to believe that they can achieve
similar revenue growth in central Arkansas.
ABOUT ANALOG ANALYTICS
Based in Southern California, Analog Analytics offers the nation's first
massively scalable digital coupon solution for local online advertising.
The company is headed by Kenneth Kalb, an award-winning entrepreneur with a
track record of transforming small tech firms into highly profitable "Fast
500" members. For more information, please visit www.analoganalytics.com
CONTACT
George Lopez
240-505-6871