IHOP Asks Governors in 15 States to Move Presidential Primaries
Company Seeks to Protect the Tradition of National Pancake Day
GLENDALE, CA -- (MARKET WIRE) -- Dec 05, 2007 --
IHOP (NYSE: IHP), one of America's favorite
restaurants for breakfast, lunch and dinner, announced today that it has
written the governors of the 15 states planning to have their presidential
primaries on February 5, requesting that those governors change their
state's primary date in honor of National
Pancake Day. As it stands, Super Tuesday conflicts with the
centuries-old tradition of National Pancake Day; when IHOP plans to offer
free buttermilk pancakes at its more than 1,300 restaurants in a
fundraising effort that the company hopes will raise more than $750,000 for
local charities nationwide.
IHOP fears low voter turnout if the two events go head-to-head, as
Americans may be tempted to forgo their patriotic privilege for the fluffy
frenzy of free flapjacks. IHOP has sent letters to the governors of
Alabama, Arizona, Arkansas, California, Connecticut, Delaware, Georgia,
Illinois, Missouri, New Jersey, New York, North Carolina, Oklahoma,
Tennessee and Utah requesting their assistance in moving the primary date
and thereby preserving the tradition of National Pancake Day.
IHOP introduced its fundraising effort to support National Pancake Day in
2006. In 2007, the company and its guests joined forces with Children's
Miracle Network to give away more than 1.1 million pancakes and raise more
than $625,000 for local children's hospitals and other worthy causes.
Since beginning its National Pancake Day celebration, IHOP has raised
approximately one million dollars to support charities in the communities
in which it operates.
IHOP's National Pancake Day stems from Pancake Day, a centuries-old
celebration traditionally held the Tuesday preceding Lent to rid iceboxes
of forbidden dairy products.
"National Pancake Day has become a time-honored tradition, but we realize
and respect that the democratic process must be preserved," said Patrick
Lenow, IHOP's director of National Pancake Day. "If the governors deny our
request to move their primary dates, IHOP will be forced to activate Plan B
to ensure its celebration of National Pancake Day continues."
In 2008, on a date to be determined IHOP plans to once again celebrate
National Pancake Day and give away a free short stack of its signature
buttermilk pancakes to each guest from 7 a.m. to 10 p.m. In return, guests
will be asked to consider making a donation to support local children's
hospitals through Children's Miracle Network, a non-profit dedicated to
improving children's hospitals nationwide, or other local charities.
ABOUT CHILDREN'S MIRACLE NETWORK
Children's Miracle Network is a non-profit organization dedicated to saving
and improving the lives of children by raising funds for children's
hospitals. Each year the 170 Children's Miracle Network hospitals provide
the finest medical care, life-saving research and preventative education to
help millions of kids overcome diseases and injuries of every kind. To
learn more go to www.childrensmiraclenetwork.org.
ABOUT IHOP CORP.
The IHOP family restaurant chain has been serving a wide variety of
breakfast, lunch and dinner selections for nearly 50 years. Offering 14
types of pancakes as well as omelettes, breakfast specialties, burgers,
sandwiches, salads, chicken and steaks, IHOP's diverse menu appeals to
people of all ages. IHOP restaurants are franchised and operated by
Glendale, California-based IHOP Corp. As of September 30, 2007, the end of
IHOP's third quarter, there were 1,328 IHOP restaurants in 49 states,
Canada, Mexico and the U.S. Virgin Islands. IHOP Corp. common stock is
listed and traded on the NYSE under the symbol "IHP." For more information,
call the Company's Restaurant Support Center at (818) 240-6055 or visit the
Company's Web site located at www.ihop.com.
Contact:
Jennifer Pendergrass
IHOP Corp.
818-637-3603
Melissa Brabender or Terry Wills
Wills Communications, Inc.
310-524-0200